Senda is the expression of Nelly Rojas, an architect from Cali, Colombia. She graduated from the Pontificia Universidad Javeriana in Bogotá, and then developed specialized courses in interior architecture and art history in Boston. While she developed several architectural works and explored the design of urban furniture, Nelly simultaneously took classes in jewelry design. In January 2005, she created her brand Senda "Objeto de Arte"-which means "Object of Art"-to give life to her artistic expressions.